In 2010, our founder Claudio Romero founded Probelle Cosméticos after working in large cosmetic industries where he became enchanted by the world of beauty and identified the absence of specific professional cosmetics to suit Brazilian hair. As a result, he has invested in high-tech raw materials, modern manufacturing processes, state-of-the-art laboratories and passionate employees. Resulting in a reference company in hair treatment, transformation and coloring.
With more than 650 sku’s, our industrial park has more than 20,000m² of built area and more than 150,000 of green area. Our company uses the highest technology to produce multifunctional cosmetics that initially enchanted salons in Rio, and then won over hairdressers throughout Brazil.
Innovation and sophistication that aims to address all types of problems related to hair health. We invest and innovate with the best components to develop the best high-quality formulas.
Delight our customers with sophisticated, innovative and high-tech products, awakening the beauty of every man and woman, valuing the brand.
Return people’s self-esteem through Probelle products and, in this way, become the largest and best-known cosmetics manufacturer in Brazil, as well as expanding throughout the world.
Integrity, regularity, commitment to results and valuing people and relationships.
We promote ecological actions that help create a clean, safe and healthy institutional environment, committed to a management model that minimizes the impact of its products and industrial processes on the ecosystem.
We use solar energy to operate equipment and lamps.
Probelle does not test on any animal species. A gesture of love and respect for them.
We use high-efficiency engines with low energy consumption, in addition to recycling solid and liquid waste.
We reuse rainwater to flush toilets and clean common areas.
We are a company made by women, for women.
Probelle cosméticos – SEDE
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