WE ARE PROBELLE

In 2010, our founder Claudio Romero founded Probelle Cosméticos after working in large cosmetic industries where he became enchanted by the world of beauty and identified the absence of specific professional cosmetics to suit Brazilian hair. As a result, he has invested in high-tech raw materials, modern manufacturing processes, state-of-the-art laboratories and passionate employees. Resulting in a reference company in hair treatment, transformation and coloring.

Science in Cosmetics Development

With more than 650 sku’s, our industrial park has more than 20,000m² of built area and more than 150,000 of green area. Our company uses the highest technology to produce multifunctional cosmetics that initially enchanted salons in Rio, and then won over hairdressers throughout Brazil.

Live your self-esteem

Innovation and sophistication that aims to address all types of problems related to hair health. We invest and innovate with the best components to develop the best high-quality formulas.

Mission:

Delight our customers with sophisticated, innovative and high-tech products, awakening the beauty of every man and woman, valuing the brand.

Vision:

Return people’s self-esteem through Probelle products and, in this way, become the largest and best-known cosmetics manufacturer in Brazil, as well as expanding throughout the world.

Values:

Integrity, regularity, commitment to results and valuing people and relationships.

SUSTAINABLE CONCERNS AND ACTIONS

Nós promovemos ações ecológicas que contribuem para a geração de um ambiente institucional limpo, seguro, saudável e comprometido com um modelo de gestão que minimize os impactos provocados no ecossistema por seus produtos e processos industriais.

Solar energy

We use solar energy to operate equipment and lamps.

Cruelty Free

Probelle does not test on any animal species. A gesture of love and respect for them.

Conscious consumption

We use high-efficiency engines with low energy consumption, in addition to recycling solid and liquid waste.

Water Reuse

We reuse rainwater to flush toilets and clean common areas.

We are 70% women

We are a company made by women, for women.